Portland firm's study sheds light on why so few people use online health care tools

While consumer demand for online health care shopping tools is high, engagement with those tools is low. HealthSparq, a wholly owned subsidiary of Cambia Health Solutions, and consulting firm Cicero Group teamed up to find out why that is.

Via the Portland Business Journal, read HealthSparq and Cicero Group's findings on consumer engagement with online health care shopping tools.