Entrepreneurs are hard at work developing platforms, apps, sites and devices meant to help older adults manage their health, live independently and maintain family and social connections, all laudable goals. The New York Times calls their efforts silvertech.
Aging2.0 has invited older adults to serve on consumer panels to evaluate ideas, and has brought entrepreneurs and pitch events into senior living facilities. “We get really interesting insights,’” Mr. Johnston said.
For example, the founders of TrueLink, a prepaid debit card designed for older adults, learned through conversations with them that when problems arise, they don’t want to be funneled to a website or an app; they want to dial a number and get quick, clear answers. TrueLink responded with “predictive analytics” so that its phone system could quickly route callers to the right person.
