PORTLAND, Ore. – Cambia Health Solutions announced Rob MacNaughton is joining the company as Chief Product Officer to lead the company’s product strategy and drive the development of integrated products and services.
MacNaughton is a dynamic senior leader with proven success in business transformation. He brings more than 20 years of experience leading business strategy and strategic growth within a variety of industries including healthcare, e-commerce, software and video gaming.
“Rob brings an expertise and vision in consumer-focused leadership we’ll use to drive Cambia’s work in creating a better health care experience for people and their families,” said Jared Short, Cambia’s Chief Operating Officer. “Rob’s impressive record of consistently driving growth, engagement and execution will help Cambia further enhance our consumer-focus.”
Most recently, MacNaughton served as vice president of strategic growth initiatives for Banfield Pet Hospital, where he reimagined and introduced new hospital concepts, led go-to-market strategy for key products, increased engagement scores, and oversaw expansion efforts to augment Banfield’s market position.
Previously, MacNaughton served as vice president of Games and General Merchandise at Hollywood Entertainment, and increased revenues with redefined merchandising and high-impact marketing strategies. Further, he renegotiated agreements with game publishers and vendors in a way that both cut the cost of goods and delivered better income for Hollywood Entertainment.